Comparison Between Edgar Allan Poe and Vincent Van Gogh - Free Essay Example

Sample details Pages: 4 Words: 1117 Downloads: 6 Date added: 2019/06/26 Category Literature Essay Level High school Tags: Edgar Allan Poe Essay Did you like this example? Edgar Allan Poes life he had faced many problems which led him to express his problems through his writings and work. Vincent Van Gogh is also similar to Edgar, as they both had many personal problems in their life, but Gogh was a painter and Poe was a writer. Both Edgar and Vincent had mental health problems and was advised to get help with it but neither of them did. Don’t waste time! Our writers will create an original "Comparison Between Edgar Allan Poe and Vincent Van Gogh" essay for you Create order Edgar Allan Poe and Vincent Van Gogh both used their work as a way to deal with all the issues in their life, such as their depression, loneliness and mental problems. Edgar Allan Poe had a rough life through his childhood because he never really knew his parents. He had a lot of problems about feeling like he was worthless. His dad left the family before he could even really know him, and his mother died of tuberculosis at the age three. After the death of his mother, he was split from his brother where he moved to Richmond, Virginia with a foster home. Around thistime Edgar was 13 he was already a talented writer, but his foster father wanted him to take over the family business and discouraged the idea of being a writer. While, he was growing up he was poor and financially unstable and Poe wanted to go to college to pursue his dreams. In 1826, Poe attended the University of Virginia were Edgar was a spectacular student in his class. Despite his excellent performance in the classro om he was unable to graduate as he couldnt afforded the cost of college anymore and had to drop out. Because of all the debt Poe was in he decided he would start to gamble to try to get the money to pay back UVA, but he eventually got into more debt as result. After realizing how much trouble he had gotten into with gambling, he had to go back home only to find out that his fiance was leaving him. While he was gone she had gotten engaged to another man which left him heartbroken and he decided to move to Boston because he had nothing else where he lived. After dropping out and moving he published his first writing while enrolling in the army. A few years later while still being enrolled in the army Edgar discovered that his ex was dying of tuberculosis. He traveled back to Virginia to mourn his exs death but to also attend West Point. Poe was a great student but was kicked out for not doing his duties right. After being kicked out Edgar Allan Poe began writing a lot more and started to become a popular artist. He didnt care about the fame though, as his writings were more of asking for help than for just w riting. Before anyone could help him he died on October 7th, 1849 to congestion of the brain. Vincent van Gogh, just like Edgar Allan Poe, suffered through many things in his life which caused him to become mentally and emotionally unstable. Vincent van Gogh was born on March 30th, 1853 in Groot-Zundert, Netherlands. His family was poor and was unable to provide for him by the time he was 15, so he had to drop out of school and work for his Uncles art dealership to contribute to his familys financial struggles. Gogh eventually switched jobs a few years later and moved to London. During his time in London Gogh fell in love with English culture and during his free time he would visit the local art galleries; in particular he was fascinated with Charles Dickerson and George Eliot and wanted to become like them. Vincent also thought he had found the love of his life, the landladys daughter. He thought they would go on to get married, but when he proposed she rejected him and left him with a broken heart. After that he gave up most things in life and devoted his life to God. Gogh decided to preach, but during his tenure as a preacher, he was fired at two churches due to talking bad about the Latin language. The time had finally come to him to realize he wanted to be an artist, so he moved to the Brussels to pursue his dream. Just after a couple paintings, he had become one of the best painters in the business. No matter how famous he had gotten, it couldnt stop his physical illness, and because of that he started drinking turpentine and eating paint. Goghs brother found out about his condition but Gogh wouldnt let him help. Sometime later, Gogh went out to paint but also brought a pistol with him, where he shot himself in the chest. Surprisingly he didnt die that day, but two days later when he died in the hospital. Edgar Allan Poe showed how much help he needed in his writings, as in the Tell-tale Heart he talked about creeping on an old man and killing him in the house. In the writing he killed him because the old man was playing games with his mind which shows how Poes head was really working. Vincent van Gogh doesnt show his pain through his paintings, they are more of the setting he is in. One of his famous paintings is The Yellow House Gogh is painting a painting of his new house and the stores and friends around him. Another one of Goghs famous paintings is where he painted a picture of his bedroom to show his sister, the name of the painting is The Bedroom. Vincent van Gogh and Edgar Allen Poe were in different times but resembled a lot of each other. Both artists had childhood that impacted them further in their lives. They battled mental illness as both of them were messed up due to childhood memories. Gogh and Poe both had poor families and had passions for becoming artists that their families didnt care about. They both fell in love at an early age and ended up gotten heartbroken, which left them depressed and angry and only made their mental illness worse. Because of all the trials in their life, they were pushed offed the edge. Gogh couldnt take the pain and started to torture his body, and Poe wrote about murdering people. Vincent van Gogh ended up being one of the greatest painters in history and the same for Edgar Allan Poe with writing and poems. Its a shame their lives were shortened due to mental illness. They both faced childhood problems and heartbreak that caused them to do things that a normal person wouldnt do. They are still great artists, and will always be remembered as two of the best artists of their time.

How Did the Atlantic Slave Trade Evolve Essay example

1) Columbian Exchange- the Columbian Exchange term is, described as the massive worldwide trade of animals, plants, foods, and slaves. Christopher Columbus first voyage launched an era of extensive contact between the Old and New Worlds that resulted in the ecological revolution. The Columbian Exchange is important because, it affected every society on earth, by bringing devastating diseases that depopulated many cultures. 2) Spanish Inquisition- the Spanish inquisition term is, described as a group of people going around converting people to Christianity, the ones they couldnt convert they tortured or killed. The Spanish inquisition is important because, In Spain the inquisition was held at the request of the king of Spain who used the†¦show more content†¦It took a lot of labor to work these plantations. It was too expensive to ship in free men or indentured servants. Efforts made to force Native Americans into slavery, but the results were poor. Besides being vulnerable to disease, the natives were not familiar with the type of work demanded and had a tendency to escape and disappear into the surrounding terrain, and simply did not handle the abuse well. The first Africans brought in more or less as an experiment. Africans tended to share the same resistance to diseases that Europeans did, they were familiar with the types of farming and crops, and they tolerated the hot conditions well. Originally, it was a matter of a ship going to western Africa and attempting to capture or trade for enough slaves to fill their holds. As the trade increased, it was impossible for the Europeans to capture enough slaves on their own. They began to work with African agents, that tribal leaders captured prisoners from other tribes to sell to the Europeans. This became a big and efficient business, carrying millions to the west. These goods from Europe were carried to Africa and traded for slaves. When England decided to abolish slavery, this cut into the trade but did not end it. Other, European nations were still deriving profits, and had no interest in stopping. Changing technology, damaged ecosystems, increase of home grown slaves all cut down on t he demandShow MoreRelatedHis103 Chap 3,4,5 Essay example935 Words   |  4 Pagesproper format should be sufficient. Be sure to answer all parts of the question. 1. Where and why did Spain establish colonies in North America, and how did native peoples resist colonization? Spain established colonies in Central America, the Caribbean islands, and Mexico to increase their wealth and power. The native people resisted colonization by trying to fight back. 2. How did the Chesapeake colonies support the aims of British mercantilism? The Chesapeake colonies supported BritishRead MoreThe Age Of Exploration And Its Effects On Economic And Political Power1611 Words   |  7 PagesHowever some countries succeeded in their endeavour of international trade, while others did not. Europeans constructed and maintained their trade and territorial empires, whether through conquest, centralizing authority, religious conversion, commercial monopolies, or through conflict with other Europeans. Economics seems to be the most significant factor in the production line of human progress. There has been no event in history that did not involve an aspect of economy. The basis of commerce in theRead MoreTrans-Atlantic Slave Trade vs. Human Trafficking Essay2144 Words   |  9 PagesTrans-Atlantic Slave Trade VS. 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The movie Amistad captures the essence of slaves holding onto their tribal identityRead MoreThe Black Slave Codes, Jim Crow Laws, And Color Line1376 Words   |  6 PagesConference) For America present day, the change in race relation has changed, â€Å"technically† for no longer are acts of hatred as blatantly open and accepted; while they still do exist they are not as common and frequently exposed as appropriate. The Black Slave Codes, Jim Crow Laws, and Color-Line are within our societies normative cluster cultures. This is where groups of culture habit a vicinity of likeness and share appropriations, such as racial norms, bed rocked by realtor support, financed lender discriminationRead MoreWest Indian Peasantry Essay1478 Words   |  6 PagesIndian Peasantry Many wonder why the slaves of the West Indies , especially when in areas where they constituded a large portion of the population, did not revolt and free themselves. Many feel the slaves were too apathetic to their situation, and many cant fathom how the slaves would let themselves be enslaved for hundreds of years. Many dont realize, however, that the slaves did revolt in many ways, in many places, and at many times. The slaves used both covert and overt ways of revoltingRead MoreThe American Civil War2092 Words   |  9 Pageswhich influenced the course of the war. American society, though it continued to evolve, was heavily influenced by the european colonies that settled in the area centuries ago. The south still consisted of large plantations owned by the relatives of the slave holders from the caribbean. The plantations were mostly worked by slaves who were born in america due to the earlier abolition of the atlantic slave trade by european powers. These plantations produced cotton which was sold to european nationsRead MoreF. W. L. D. J. R. M. S1877 Words   |  8 Pagessentence of the Gettysburg address; I believe that Lincoln thought the founding fathers were against the slave trade. And in turn did think that â€Å"all men are created† 3. a. True b. Anti-slavery 4. Frederick Douglass believed the United States Constitution was itself an anti-slavery document, a view that differed sharply from that of some abolitionists in the mid-19th century. Douglass -- a former slave who became a notable orator, writer and statesman -- initially interpreted the document as being pro-slaveryRead MoreSlavery As A Burden Of The United States Essay2416 Words   |  10 PagesStates. However, in the past, rationalizations and justifications of slavery encouraged slave trades, assisted in slavery expansion and legalization in the United States. Slavery became increasingly hostile to those who were involved during the journey from Africa to the arrival and settlement in the United States. To illustrate the experiences of slavery from a slave’s perspective, narratives written by fugitive slaves such as Harriett Tubman and Frederick Douglass are essential when trying to understand

Ancient Chinese Inventions Free Essays

Ancient Chinese Inventions It is well known that China has an ancient and glorious history, from the feudal periods ending in 222 BC through the three Imperial and Intermediate Eras, up to the Modern era – over 4000 years of dynastic reigns. It may also be well known that China is the source of many wonderful and useful inventions from spaghetti to gunpowder. This list, however, will take a slightly different slant of the topic: Chinese inventions and developments that were not known to or adopted by the Western (European) world for many decades and sometimes centuries after they were common place in China. We will write a custom essay sample on Ancient Chinese Inventions or any similar topic only for you Order Now Some you may be familiar with, others perhaps less so. First on the list is Row Planting, which is from Feudal period through 6 century BC. The Chinese begin planting crops in rows sometime around 6 century BC. This allows the crops to grow stronger and a lot faster. It allows more efficient planting, weeding, harvesting and watering. There is also proof documented that they realized that when the wind travels over rows of plants it causes less damage to the crop. This development was not introduced in the western world for another 2200 years. A Chinese man by the name of Master Lu wrote in the â€Å"Spring and Autumn Annals†: If the crops are grown in rows they will mature rapidly because they will not interfere with each other’s growth. The vertical rows made for skill, the horizontal rows must be drawn well, for if the lines are straight the wind will pass gently through. Along with the above we have mechanical clock mechanisms. This was invented around 725 AD. This clock operated by dripping water that powered a wheel, which made one full revolution in 24 hours. A bronze and iron system of wheels and gears made the clock rotate. Accurate mechanical clocks were developed because of a belief in the form of astrology. This was based upon the moment of conception rather than the time of birth. In ancient years retainers would listen outside of royal bedrooms to record the possible times of conception of royal children. This event was important enough that considerable effort was devoted to developing accurate timing mechanisms. Next on the list would be the compass, which was developed around Feudal period through 4th cent BC. The Chinese developed a lodestone instrument to ndicate direction which is known as the compass. Upon development the compass were only south pointing and were primarily use for land as divination tools and direct finders. It was written that lodestone makes iron come or it attracts it. Spoons were used to point the direction, while mounted on plates. The spoons were made from lodestone, while the plates were of bronze. Later in year of 1040 thermo-remanence needles were produced for marin ers. The common use of this was recorded around year 1119. The thermo-remanence technology is still in use today. Then we have deep drilling, the Chinese invented a tool used for deep drilling boreholes. This was invented around circa 202 BC through 220 AD. It is listed that some of these boreholes would reach the depths of 4800 feet. This technology would be easily recognizable to a modern engineer. The Chinese would stack rocks with center holes which were tube or doughnut shaped from the surface to the deep stone layer as a guide for their drills. In the search for salt wells the Chinese developed a technology of driving bamboo poles deep into the earth. In addition to brine this drilling also often tapped into reservoirs of natural gas. The natural gas was captured in barrels and used as fuel to evaporate the water from brine to produce salt. They used the gas to boil sea water which separated the salt allowing it to become drinkable. The Chinese also invented gun powder; this was invented around 850 AD. An enterprising alchemist mixed 75 parts saltpeter with 15 parts charcoal and 10 parts sulfur. This mixture had no discernible life-lengthening properties, but it did explode with a flash and a bang when it was exposed to an open flame. What is noted in text from the era is that smoke and flames result so that hand and faces have been burnt, and even the whole house where they were working burned down. Then we have something that is widely used and appreciated throughout countries, cities and societies, the commonly used paper. This was invented around 105 AD and was made from a suspension of hemp waste in water, washed, soaked and beaten with a wooden mallet. A paper mold, probably a sieve of coarsely woven cloth stretched in a four sided bamboo frame, was used to dip up the fiber slurry from the vat and hold it for drying. Initially it was used for clothing rather than writing material. It was used to make body armor for soldiers. Now we have the ancient Chinese great unique invention of porcelain, which was invented around 16 century BC. In very ancient times the Chinese discovered that with the right choice of clay and firing techniques pottery could be made so thin that is was translucent. Such porcelain became universally known as china. Last but definitely not lease we have the known Chinese invention of a fabric that is soft to the skin. This fabric is called silk, which was invented around 3000 BC. For more than two thousand years the Chinese kept the secret of silk altogether to themselves. It was the most zealously guarded secret in history. The Chinese discovered that the cocoons of silk worms could be unwound and the filaments used to weave an especially light strong and beautiful cloth. All of these inventions were invented by original everyday pioneers. The saying goes everyday people do extraordinary things. Out of all of these wonderful inventions that were discussed, the invention of silk, paper, row planting and the mechanical clock mechanism would be the choice of the most important. Let’s briefly go over the reasons why these four would be the most important inventions. The invention of silk has paved the way for centuries of fabric wearers. In the ancient years a person could distinguish who was royalty by the silk garment that was worn. Silk is 100% natural fabric and is healthy for your breathing due to the fact that silk is naturally hypoallergenic. The invention of row planting allowed more efficient growth of produce for farming which allowed more and better food to sell and to eat. The invention of the mechanical clock mechanism has evolved in time to be a much needed daily device called the clock. A clock is an instrument use to indicate, keep and coordinate time. A clock refers to any device for measuring and displaying time. This clock mechanism invention has involved into personal time keepers like a wrist watch, pocket watch etc. The invention of paper would be one of the best great inventions due to the fact that paper is used for everything in daily life. Paper was used to spread information that was on hand written letters. Paper is also used for drawings and painting. Not to mention that paper is used for books, newspaper and lets not forgot paper is used for making what we all love to spend money. Of all of the inventions listed above if there were one invention that would be listed as a must have invention would be the invention of paper. The invention of paper has evolved into the making of paper money. Paper money consists of 1, 5, 10, 20 dollar bills and etc. Money is something generally accepted as a medium of exchange, a unit of account or a store of value. The first advantage to having money is that fact that stuff costs money. If you want things you have to have money to pay for them. Vary rarely do people just give their stuff away, they want something for it and money is the universal trade item. You can trade money for almost anything in the world. If you want a lot of stuff you need to have a lot of money. We now know that we owe a whole lot to the ancient Chinese for inventing so many things that are of important value to our lives. Makes you wonder if they knew back then how important these inventions would become to be. References â€Å"About the Collection. † About the Collection. N. p. , n. d. Web. 20 Aug. 2012. lt;http://www. ipst. gatech. edu/amp/collectiongt;. CHINESEA   INVENTIONS. † Chinese Inventions. N. p. , n. d. Web. 20 Aug. 2012. lt;http://www. vhinkle. com/china/inventions. htmlgt;. â€Å"History of Silk. † History of Silk. N. p. , n. d. Web. 20 Aug. 2012. lt;http://www. silk-road. com/artl/silkhistory. shtmlgt;. â€Å"Natural Gas Exploration. † Natural Gas Exploration. N. p. , n. d. Web. 20 Aug. 2012. lt;http://www . explorations. org/natural_gas_exploration_cont. htmlgt;. â€Å"Origin of Chinese Porcelain. † Origin of Chinese Porcelain. N. p. , n. d. Web. 20 Aug. 2012. lt;http://www1. chinaculture. org/gb/en_artqa/2003-09/24/content_37884. htmgt;. How to cite Ancient Chinese Inventions, Papers

Much Madness is Divinest Sense Essay Example For Students

Much Madness is Divinest Sense Essay This Poem is a paradox, a statement that seems strange, contradictory or absurd, because contains two opposite ideas, but at the end both statements are valid, the writer shows this paradox on the first and the third line of the poem: Much Madness is divinest Sense / Much Sense- the starkest Madness (madness is sense, sense is madness). In this poem, madness does not necessarily represent something bad or crazy, but something thats terrible wrong, Much, represents the majority or society, and the discerning eye represents the speaker itself, or what the minority thinks, and she is looking at what the majority or society is doing or saying, and think that something is very wrong, and she knows that if she agrees or consent with them (majority) she will be consider as sane or normal, but if she disagree she will be consider dangerous and the majority will send her straight to the chains meaning that when somebody thinks or does differently to society, society punishes it, because what the majority think always prevails. According to Emily Dickinsons poem, on Bartleby the Scrivener, Bartleby was viewed as the minority, because he did and says something completely different to what society is used to, he did not follow the rules. Bartleby just prefer not to do or not to respond what he was ask to, and when the lawyer who was part of society try to understand him and ask him for the reasons of his actions, he respond that he prefer not to. Having this odd attitude, society punishes Bartleby by isolate him and later sending him to the asylum or prison where he dies completely alone by starvation just because he prefers not to dine to-day. And at the end of the story, after Bartlebys dead when the lawyer finds out about Bartlebys previous job, as a subordinate clerk in the Dead Letter Office at Washington, he exclaims: Ah, Bartleby! Ah, humanity! meaning that Bartleby was an enigma, a mystery just likes humanity itself. On William Wordsworth poem The world is too much with us, the writer sees himself as the minority. He was too much worried about the materialism he saw in this world. He was the discerning eye, who thought that the materialism and the spending was something terrible wrong for society (majority). He saw how we as society have failed to identify ourselves with nature, and how people did not care about nature and simple things, and he felt very unpleasant seeing how people throw away the most precious gift that life has gave us, to be part of nature. Because of this thought, the writer feels extremely lonely, and he finds the solution by having those little dreams or glimpses about being and living in older times, when people was more simple and close to nature. That way he feels part of the world, part of society (what majority think) and that way he does not feels so alone.

Management of Digi Telecommunication Sdn Bhd free essay sample

The fundamental issue that is going to be discussed in this assignment is sales force management. The purpose of this assignment is to gain understanding on the real life application of sales force management in an organization. The organization our group had chosen to conduct an interview is of DiGi Telecommunications SdnBhd (DiGi). An interview has been conducted with the senior associate of consumer and enterprise sales department of DiGi. This insightful interview gives our group a complete view of how DiGi carries out the six-step process in managing its sales force. This report will begin with a brief introduction DiGi, then we will be looking into each of the six steps in the sales force management process, which begin with designing sales force strategy and structure, followed by recruiting and selecting salespeople, training salespeople, compensating salespeople, supervising salespeople, and evaluating salespeople. This section discusses on how DiGi implements these steps based on the data collected from the interview. We will write a custom essay sample on Management of Digi Telecommunication Sdn Bhd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finally, we will recommend a few possible solutions to the weak areas of their sales force management. Our group had an interview with Billy Wong from DiGi who is the Senior Associate Consumer Enterprise Sales (Accounts Manager). The interview was held in Bangsar Shopping Center’s Coffee Bean at 2pm. Billy Wong is a senior who had been working for three years in DiGiand he is still serving the company. He is a friendly and nice person who is willing to share his experience and answer our doubt, our group had a good discussion with Billy Wong on the topic of the six sales force management in DiGi. Besides, DiGi provides variety of affordable mobile communication services such as internet mobility and broadband servicesthat allow consumers to have easy access into the internet through wireless service (The Edge 2011). In addition, DiGi had set the standard of innovative and creative data plans, prepaid and postpaid to serve consumers (DiGi 2012). According to Wong (2012), DiGiis one of the top three stable mobile communications companieswith a high market share of 30%. â€Å"There are 22 people in charge of the central region which forms the sales force of DiGi in Shah Alam. Likewise, the sales force consists of permanent employees†, said Wong (2012). Wong (2012) also mentioned that DiGihas a competitive advantage of strong internal direct work force team. Compare to DiGi’s competitors, it has direct teams that deal with their individual and corporate customers on a one to one basis. For instance, DiGi provides service and solution to corporate customers such as iPhone, Blackberry, Samsung, T. G. I Friday, Nando’s and etcetera. According to Henrik Clausen the CEO of DiGi. Com, DiGi has a history of being game changers in the way they deal with customers and provide services (The Edge 2011). Structure and Strategy Organizational structure determines how well activities are coordinated in serving customers profitability, and how quickly the organization can adapt to changes in the marketing environment (Hair et al. 2008, p. 161). Basically, DiGi is working under a horizontal organization structure. We look into the sales department, starting from head of department, then head of hunter and farmer team, followed by mangers and lastly the based-level workers(Wong 2012). Hunting team is in charge of finding new customer to increase the sales whereas farmer team is in charge of serving the existing customer and maintain the relationship with them. The staffs work in individually basis. Diagram below is the illustration of the structure of DiGi sales department. Despite the organizational structure, employees are welcomed to approach anyone in the any layer of the organization. The only disadvantage of this structure is that there slightly more reporting to be done and takes more time (Wong 2012). According to Wong (2012), DiGi practices open concept in their internal officewhere there are limited cubical rooms. Employees are not bound to a table but are able to work anywhere and everywhere with their laptops in the office and they are allowed to wear casually to work. The aim is to let the employees themselves feel more comfortable while working in this lovely and friendly environment. Strategy planning is the process of setting overall objectives, allocating resources, and developing broad courses of action (Hair et al. 2008, p. 155). Wong (2012) revealed that DiGiis now at a high growth and high market share state which is the â€Å"star† state of BCG Matrix. Wong (2012) added, â€Å"To improve the business DiGi is always innovative and differentiate their product with the others. † DiGi often comes out with new ideas with data plans. Currently, DiGi offers several rewards like birthday bonus, reload bonus, discounts on certain brands, new plans and packages etcetera. So we can say that DiGi places itself as differentiation in Porter’s Three Generic Strategy and using market penetration in Ansoff Matrix Strategy to increase their sales growth. Recruitment and selection Recruitment is finding potential job applicants, telling them about the company and getting them to apply (Hair et al. 2008, p. 212). Likewise, selection is choosing the right salespeople for the company (Hair et al. 2008, p. 234). DiGi recruits salespeople on an ongoing basis and whenever recruitment is needed (Wong 2012). Wong (2012) explained that DiGiprefers salespeople with at least few years of sales experience so that they can save up the training cost. However, fresh graduates are not hired but internship is available for them. According to DiGi (2012), the duration of DiGi internship programmes for fresh graduates have a range from three months to a year. Besides, this one year internship provided for fresh graduates to develop potential employees’ skills, personal development and technical rotation (DiGi 2012). Outstanding interns with right attitudes will be offered employment (DiGi 2012). In addition, DiGi recruits salespeople through online recruiting from Jobstreet and through employment agencies and professional recruiters. Wong (2012) said that potential salespeople should have the experience in similar roles in the previous company and there is an advantage for potential salespeople who come from the same industry which is telecommunication. Wong (2012) said, â€Å"InDiGi, potential salespeople have to go through several stages of interviews. Generally, an interview has two rounds. The first round is just a getting to know session where DiGi will find out about individual’s previous job and working experience. In the second round, DiGi will give salespeople a problem scenario to solve and set expectations for the potential salesperson. † Based on Wong (2012) experience, he has gone through four stages of interview. Billy Wong has two interview sessions with the superior, one with the Human Resource Department and a confirmation interview. Wong (2012) explained thatDiGi will shortlist potential salespeople from the pool of job applications. Salespeople who are shortlisted are the potential salespeople that have the qualification. Therefore, when there are vacancies for positions in the company, DiGi will select potential salespeople from a smaller pool of applicants who are shortlisted. Furthermore, the types of employment testing methods such as personality test and attitude and lifestyle test are used to select potential DiGi salespeople. 3. Training Salespeople Training is a continuing process that equips salespeople with the required knowledge, skills, and character (Hair et al. 2008, p. 250). According to Wong (2012), DiGi conducts sales training once a year for its salespeople. The types of trainings that the salespeople have to undergo includes product training, training on selling skills and soft skills such as relationship management between colleagues and customers. For instance, on the 23-26 April 2007 DiGi arrange Intellectual Property (IP) training to increase employees’ knowledge on IP rights such as patent, copyrights, trademarks and etcetera (DiGi 2012). Product training is not only about knowing the company’s product, but also to be prepared to solve customers’ problems and able to distinguish their product from the competitors’ (Hair et al. Since DiGi is using a relationship based strategy to retain its major customers, salespeople must possess the soft skills to listen to customers’ needs and problems, answer customers’ enquiries, and build a long-term relationship that benefits both parties. For example, DiGi organized integrity programme to train employees’ to face ethical issue and challenges with the right attitude and value (DiGi 2012). Besides conducting classroom trainings, DiGi also applies on-the-job training and mentoring (Wong 2012). For instance, junior salespersons will be supervised by seniors during their sales presentations. After that, the supervisor will analyze how the presentation was done and discuss on which areas to improve. In addition, on-the-job training and mentoring allows junior salespeople to learn directly from their senior teammates. Once the junior salespeople have developed the required skills, they will be asked to conduct sales presentations on their own. Wong (2012) stated that DiGi’s training courses and activities are organized by external training providers. For instance, DiGi’s Telenor group will select 12-20 graduates in every 18 months from all over the world to join the Telenor Global Trainee Programme (DiGi 2012). Likewise, â€Å"DiGi meets† programme an internal programme was arranged for employees by inviting external speakers to speak in order to challenge employees’ thinking and creativity (DiGi 2012). These trainings build salespeople’s confidence and enhance their knowledge, which have a significant impact on the sales force’s performance. Hence, by conducting training for new and current salespeople, company’s overall productivity will increase. At the same time, salespeople will be able to secure more accounts and develop continual growth. 4. Compensation Compensation is defined as a way to remunerate the employees for their works in term of financial and non financial support (Hair et al 2012, p. 358). DiGi offers several types of compensation including salary, commission, bonus, share option and insurance. According to Wong (2012), basic salary for sales staff is generally lower than other employees but they also earn commission which is based on their performance in achieving their targets. Besides, DiGi’s sale force is generally divided into two different teams, the farmer and the hunter team (Wong 2012). The hunter team is responsible to seek out new customers while the farmer team has the responsibility to retain existing customers (Rackham 1989). Targets are usually set on an annual basis. For example, the corporate team has a target of 10,000 new lines for the Central Kuala Lumpur region (Wong 2012). In addition to salary and commission, the sales staff also receive bonus on a quarterly and annual basis. Sales staff receives quarterly bonus ranging from 0.25% to 0. 5% of their monthly income, depending on the key performance indicator which is evaluated every 6 months(Wong 2012). For staffs who have been employed for ten years, they will also be awarded one lot of share option (Wong 2012). Insurance and medical benefits are available to staff after they pass their probation period and become permanent staff (DiGi 2012). After probation, each staff will also be given RM 1,000 cash for telephone related expenses and after that, the same amount will be given once every two years (Wong 2012). The primary aim of DiGi’s compensation package is to provide adequate salaries and employee benefits. The sales force has a commission scheme that offers high financially rewards to strong performers in order to encourage more sales. Likewise, DiGi always improve and match the salary and commission structure to what is being offered by other telecommunication companies (Wong 2012). Non-financial compensation offered by DiGi includes promotion and upgrade to a higher job band (Wong 2012). The sales staffs are more motivated by financial compensation rather than non-financial compensation; therefore, DiGi focuses more on the financial aspect of the compensation (Wong 2012). The compensation scheme should change to adapt to the DiGi’s sales target and any changes will be communicated by the managers prior to implementation. In general, DiGi does not allow commission to be higher than 12 months’ salary (Wong 2012). 5. Supervising salespeople Supervising is observing and directing the worker on their job. Through supervising, manager is able to understand the behavior of salespeople, motivate or even find out whether they are suitable for the job. The normal working hour for DiGi is 9am to 6pm. DiGi’s working hours are flexible, salespeople are allowed go back after they have completed their target of the day (Wong 2012). Billy Wong stated that DiGi do not practice the punch card system. According to Wong (2012), they go home after completing their work outside the company. Besides, in companies conflict happens all the time. DiGi deals with conflict by listening to both parties, explaining and clarifying the situation,then allow both parties to solve the conflicts between themselves (Wong 2012). In addition, DiGi does not send salespeople to motivation courses or counsel sessions. If salespeople fail to achieve sales target, the manager will provide one-on-one mentoring and coach the salespeople rather than issuing a warning letter, demoting or firing the salespeople (Wong 2012). The sales target of DiGi for every month is approximately 10, 000new lines (Wong 2012). The salary will increase 3 to 5 percent based on salespeople’s performance states Wong (2012). Besides, if salespeople do not respond to the incentive of more money, the employees will change role or switch to other companies (Wong 2012). According to DiGi (2012), salespeople have to obey DiGi’s policies such as anti-corruption policy, fraud and integrity, codes of conduct, supplier code of conduct and Health Safety Security and Environment policy. For instance, salespeople are allowed to receive gifts that do not exceed RM150 (Wong 2012). Hence, a warning letter will be issued by the senior manager to salespeople who are caught bribing, stealing, lying and cheating (Wong 2012). Sales Force Performance Evaluation Basically, every company would have performance appraisal on their employees in order to evaluate the employees on how they are performing the duties and responsibilities in their current position (Hair et al. 2008, p. 423). Moreover, performance management model with specific KPI is implemented by DiGi (Wong 2012). For instance, salespeople are evaluated base on their target sales achievement and performance. Besides, the sales department conducts evaluation on salespeople in every six months. Every salesperson will be evaluated personally based on their working behavior (Wong 2012). On the other hand, DiGi employees’ performance evaluations are conducted on a monthly basis by DiGi’srespondents. 80 percent of DiGi’s respondents will prepare performance evaluations and review performance plans monthly for all the employees. This is to ensure that all the employees are doing their jobs and archiving target sales. The employee performance review questionnaire is used to evaluate the satisfaction about their work environment and overall job responsibilities (INC 2012). Besides, the review questionnaire can be used to create a great relationship between employees and managers, develop a quality work and increase productivity. Wong (2012) added, â€Å"DiGi uses one-on-one approach to employees and managers, to discuss the direct report’s service monthly and focus on the individual’s needs of the direct report. † Furthermore, DiGi’s parent company in Norway also takes part in evaluating DiGi’s employees every year (Wong 2012). Recommendations According to Goh (2012), it shows that Maxis is the leading of market share in 2012 with 39. 1% and follows by DiGi with 27. 5% and Celcom with 33.4%. These figures are not consistent as it may change over every month. To catch up with the other competitors, DiGi should improve several issues. Firstly, DiGi salespeople should take a great interest in addressing the customer affairs and complaints and inflict the problem to the technical department. Most of the issue about DiGi is that the poor coverage network connection. Many consumers feel that other providers such as Maxis and Celcom have a better network coverage. To help DiGi sales team to increase sales, this issue should be solved immediately in order to maintain relationship with customers. Therefore, DiGi can improve their network coverage by implementing Femtocell technology which is capable in improving the coverage and sound quality (Reed 2007). Secondly, motivation is playing an important role among the employees. Aside from the existing training, DiGi should design a motivation course for the employees especially the salespeople. Motivation course is capable to help employees to practice and apply good motivational techniques in their working practices and understand how the job satisfaction can influenceitself. Besides that, motivation is important to encourage the employees to reach the desired goal, for DiGi salespeople it is the 10,000 new lines annually. Motivated salespeople are able to perform better. DiGi practices individual selling; however, these practices will cause salespeople to be aggressive and competitive. Furthermore, this will cause an unhealthy environment. Therefore, DiGi should organize leadership and team building camp to focus on building team work among the employees to improve the relationship between departments. All departments in DiGi should work together towards the same goals and wants of the company. Conclusion This report covers the six steps of sales force management process of DiGi Telecommunication Sdn Bhd. DiGi has a horizontal organization structure with hunter and farmer team. The hunter team finds new sales while the farmer team retains the existing customers. DiGi uses market penetration strategy to improve their sales growth. Another strategy used by DiGi is differentiation, DiGi always come out with something new and different. Besides, DiGi recruits salespeople through online recruitment and professional agencies. DiGi doesn’t accept fresh graduates because experienced salespeople save up training cost. DiGi’s management team selects salespeople who have the potential and the qualification for the job after having two rounds of interview with them. Likewise, simple trainings are provided like product and soft skills training. After coaching, salespeople would be capable in working on their own. DiGi compensates employees with salary, bonus, commission and incentives. For salespeople, they are paid with low basic salary with high commissions. Managers supervise and mentor employees to help them reach sales target. Besides, employees solve the conflicts by giving counsel on one to one and allow them to solve the problem on their own. Every month, DiGi let respondent to evaluate the performance of salespeople. DiGi’s manager does the evaluation with the employees every six months. Furthermore, the parent company in Norway does the evaluation of salespeople every year. To sum up, DiGi is a leading telecommunication provider today because they have an efficient and effective sales force management.

Free Essays on Innovation And Change

INNOVATION & CHANGE CONTENTS 1. Video Summary. „h Church Hill Crockery. „h Morgan Motor ¡Ã‚ ¦s. „h Mastering Change. „h Sausage Software. 2. Article from B.R.W. ( ¡Ã‚ §Geoff Garrett ¡Ã‚ ¨) 3. Article of  ¡Ã‚ §Managing Change ¡Ã‚ ¨. (Chapter 15) 4. Journal. - B.H.P Billiton Ploughs. (Sydney Morning Hearld 24/03) - Investor Beats  ¡Ã‚ §Reckless ¡Ã‚ ¦ Broker. (Sydney Morning Hearld 24/03) - Electric Ell Takes On The Duckies. (Sydney Morning Hearld 18/04) - Suddenly, E-Learning is Mainstream For School & Business. (Sydney Morning Hearld 14/04) - The Aussie Tin Shed Is Now A World-Beater. (Sydney Morning Hearld 28/03) - Building Boom Provides 10M Reasons To Put On Workers. (Sydney Morning Hearld 19/04) 1.VIDEO SUMMARY CHURCH HILL CROCKERY. „h There business structure and procedures have not changed for at least 15 years. „h Company owners had different ambitions which in the long term disturbed the company ¡Ã‚ ¦s ambitions. „h Overall profit was steady but the owners wanted a steady increase in the profit margin as well as sales. „h A consultant was brought in to suggest ideas to increase profits and production. He Suggested to: - Too many employees are doing jobs which a machine could do. - New innovated ideas for design of the crockery. (change from a middle priced market to a more expensive market) - To set-up exhibits to show clients there range of new and up-coming designs. - Middle managers should be given more responsibilities of key-role, to develop new strategies for the development of the company as well it gives the directors more time to work on there major goals. MORGAN MOTOR ¡Ã‚ ¦S „h A small company tiring to survive thru CHANGE. This particular company is extremely popular for there make of cars. „h Because each car is hand-made they have orders dated back to 3yrs. „h A consultant was brought in to suggest ideas to increase profits and ... Free Essays on Innovation And Change Free Essays on Innovation And Change INNOVATION & CHANGE CONTENTS 1. Video Summary. „h Church Hill Crockery. „h Morgan Motor ¡Ã‚ ¦s. „h Mastering Change. „h Sausage Software. 2. Article from B.R.W. ( ¡Ã‚ §Geoff Garrett ¡Ã‚ ¨) 3. Article of  ¡Ã‚ §Managing Change ¡Ã‚ ¨. (Chapter 15) 4. Journal. - B.H.P Billiton Ploughs. (Sydney Morning Hearld 24/03) - Investor Beats  ¡Ã‚ §Reckless ¡Ã‚ ¦ Broker. (Sydney Morning Hearld 24/03) - Electric Ell Takes On The Duckies. (Sydney Morning Hearld 18/04) - Suddenly, E-Learning is Mainstream For School & Business. (Sydney Morning Hearld 14/04) - The Aussie Tin Shed Is Now A World-Beater. (Sydney Morning Hearld 28/03) - Building Boom Provides 10M Reasons To Put On Workers. (Sydney Morning Hearld 19/04) 1.VIDEO SUMMARY CHURCH HILL CROCKERY. „h There business structure and procedures have not changed for at least 15 years. „h Company owners had different ambitions which in the long term disturbed the company ¡Ã‚ ¦s ambitions. „h Overall profit was steady but the owners wanted a steady increase in the profit margin as well as sales. „h A consultant was brought in to suggest ideas to increase profits and production. He Suggested to: - Too many employees are doing jobs which a machine could do. - New innovated ideas for design of the crockery. (change from a middle priced market to a more expensive market) - To set-up exhibits to show clients there range of new and up-coming designs. - Middle managers should be given more responsibilities of key-role, to develop new strategies for the development of the company as well it gives the directors more time to work on there major goals. MORGAN MOTOR ¡Ã‚ ¦S „h A small company tiring to survive thru CHANGE. This particular company is extremely popular for there make of cars. „h Because each car is hand-made they have orders dated back to 3yrs. „h A consultant was brought in to suggest ideas to increase profits and ...

Case Scenario 2 Study Example | Topics and Well Written Essays - 750 words

Scenario 2 - Case Study Example Although there is an excellent set of guidelines, they are somewhat dry and by themselves do not convey the urgency and relevance that they should, (Bailey& Burch, 2005). As a professional behavioural analyst, the codes of conduct prescribe a confidentiality clause that calls for the adherence to strict rules and regulations when it comes to revealing information about patients to third parties. Although this is the case, it is important on the other hand to keep records of the success stories of the well treated and recovered patients such as the one the former student asks. He treated a patient and he can be noted as one of the success stories in his career as the dilemma of data disclosure creeps in.Bailey & Burch, (2005) are of the opinion that it is inhumane for a professional to misuse and maltreat a patient who is not aware of his rights and privileges and hence cannot speak up as in this case, the parameters of the situation being the client whose guardian is portrayed as too hectic to be disturbed with matters that involve the disclosure agreements of the successful patient treated with aggressive behavior issues.The former behaviour analyst student, now in the professional field has faces a dilemma in the disclosure agreements that were not mention when the treatment began in the approvals signed. The Basis of the Conflict There is conflicting interests and unclear standards as the practisingbehaviour analyst is torn between the interests of the client as well as the interests of his career advancement in the publication of his success story of the patient involved. This conflict of interest of the two parties is based on the assumption that the guardian is too busy to be disturbed on signing the relevant documents that can be drafted to allow the professional to use data from the successful treatment of the patient in a publication. There are high chances that the guardian will not be able to read such a publication but on the other hand runs the ris k that the case might generate so much public interest that the guardian will be forced to spare some time and get to know the contents of the publication. It is also eating the conscience of the former student that he might be breaching professional ethical conduct in releasing the data to the public bearing in mind that there was no disclosure agreement signed prior to the treatment as well as there was no intention to use the data for such purposes. Available options At this point, the former student has the option of going ahead to use the data without the consent of the client and in case the publication generates a heated debate and the disclosure agreements come under scrutiny, he should be ready to face the consequences of his actions. On the other hand, the publication could be a basis to elevate his career and gain more clients. He also has the option of tracking down the guardian and sweet talk him to create time to draft and sign the necessary disclosure agreements befor e the publication is done. This will avoid the legal tussles that may ensure if the client finds his rights violated while on the other hand it is a long and tedious process that will involve costs to the lawyers. He also has the option of letting go of the publication but as well include the necessary disclosure documentation in any other treatment of the next patients. This will ensure that any other conflicts of interests will not arise. Best Course of Action and Outcome The best

Art Essay Example | Topics and Well Written Essays - 500 words - 54

Art - Essay Example The back colors in the paintings acted as background for all the customers but not for the seller in the restaurant. The customer who is isolated from the rest is at the precise centre of the frame-within-frame (that can be said to be the real centre of the entire painting). Despite the fact that they sit around the bended counter, couple’s heads are painted directly to his right in order for the horizontal line drawn halfway between the bottom and the top of the canvas would cut all the three heads. The painter was keen in presenting the whole human element in his painting to be contained within the lower right-hand quarter of the canvas. It is vividly clear that the painter used ‘a bit of bright’ ceiling in his painting near to hidden fluorescent light that illustrates the interior. The ceiling is of limited importance to any narrative that might be showing up among customers below which depicts that the painter’s realism in these paintings. In addition, outside the dinner, dull colors are dominant as might be expect during the night. In the interior, the men’s suits and counter tops are also dull not bright as the ceilings. The painter was interested in capturing the effect of light on the subjects and objects it tou ched. In addition, he was inspired by the nighttime effect of artificial and manmade light spilling out doorways, windows and porches. In the paintings, the painter captured the might-time effect of light. The darkness depicted in this painting is not just from the night. There is psychological darkness revealed in this painting in that customers seem frozen and deep in thoughts. These customers are physically close but they are detached emotionally. It can be noticed that they are separate from one another thus leaving the viewer with questions. For instance, it can be asked what are they doing at the restaurant at night or what are they

Samsung Galaxy vs. Apple iphone (Actual Termpaper) Essay

Samsung Galaxy vs. Apple iphone (Actual Termpaper) - Essay Example Additionally, the devise solutions section is divided into either semiconductor or LCD division. The company has grown significantly both in profitability and innovations with new products being released year in year out. As it celebrated its 40 years of operations in 2009, Samsung Electronics was ranked first among worldwide IT companies; a fete that the company had not achieved previously.3 In 2010 Fortune 500 ranking, Samsung was placed twenty second and this was a rise with ten places and became the ever best placed Korean Company. Samsung Galaxy phone is among the most recent product released by Samsung Electronics as it continues to offer its customers products that are update with changes in technology. The first Samsung Galaxy phone in the series was released in June 2009. On the other hand, Apple iPhone is produced by Apple formed in 1976 by Steven Wozniak and Steven Jobs. For a long time during its existence, Apple concentrated in manufacture of computer although in the pas t decade Apple stopped specializing in computers alone positioning it to compete with other players in the industry.4 For instance in 2001, Apple produced iPod and since then the company has become a major producer of music players. In 2007, Apple Company entered into the mobile phone sector with release of its Apple iPhone. Apple operates under the philosophy of â€Å"comprehensive aesthetic design† and uses unique advertising campaigns and this has enabled the company establish a strong reputation in electronics industry and retain a strong consumer base.5 This report compares and contrasts management strategies used by Samsung and Apple Inc to distribute their smart phones in an international market. Samsung Galaxy and Apple iPhone In July 2009, Samsung Electronics released its first smart phone; Samsung Galaxy, model i7500. Samsung Galaxy is a series of different models of phones manufactured to run on Android operating system (OS).6 The fact that these phones are develop ed to operate on Android OS allows them to run different applications giving users different functionality. The move to manufacture Galaxy phones were changes in technology and availability of Android which is an open source OS, that is, it can be accessed freely from the internet. Additionally, Samsung wanted to offer to its consumers a product which can run an array of applications. By using Samsung Galaxy phones, users are able to download materials using high internet downloading capabilities, can access libraries from their phones and a large internal storage space.7 Samsung Galaxy also offers customers high quality music and pictures given that they run various music players. Samsung Galaxy phones have a relative small dimension that therefore a user can carry it a round comfortably in the pocket.8 Following the release of the first Galaxy phone, Samsung Electronic has continued in innovating and has been releasing a new model into the series. For instance, in November 2009, i 5700 was released and this was followed by the introduction of Samsung Galaxy S (i9000) in June 2010.9 Samsung Galaxy S III (GT-i9300) is latest Galaxy phone to be released into the market in May 2012. Galaxy phone are categorized in different classes defined by letters S, R, W, M and Y. Galaxy phones in the S and R

Marketing Strategy Coffee-Mate

Marketing Strategy Coffee-Mate 1.0 Introduction Aim Coffee-mate, a popular retailed non-dairy creamer manufactured and owned by Nestle (A Swiss multinational food and beverage company). Being part of Nestle is one of the reason behind the successful branding of Coffee-mate, Nestle provide value-added advantages that differs Coffee-mate from its peers. Coffee-Mate has developed 29 flavours of creamers, customers can enjoy them in different forms in the wide range of: Powder, Liquid, Sugar-free and reduced fat (Coffee-mate, 2014). These comprehensive varieties of flavours offer Coffee-mate unrivalled product options which satisfy their customers’ expectations. ‘Coffee-mate kind of lifts the flavour. It makes a richer, better-tasting cup of coffee, whether it be an instant or a real one.’ (Coffee-mate article, 2014). The huge customer base could be an opportunity for Coffee-mate to target and capture their market; or a thread if Coffee-mate targeted the market wrongly. This report will be presented according to the ma rket segmentation of Coffee-mate, following by evaluating and analysing the TGI’s consumer survey in terms of target market attractiveness of Coffee-mate. 2.0 Market Segmentation Broad Narrow (Figure 1) Market segmentation is a process of dividing the whole market for a product or service into segments with different and unique characteristics (Hartline F, 2011). By referring to Figure 1, Market targeting can be implemented at different stages: Broad (Mass-marketing), Narrow (Micro-marketing) or in between (Concentrated marketing). In this subtitle will evaluate the market targeting strategies and recommend the best strategy according to Coffee-mate current situation. 2.1 Mass-marketing (Targeting one segment) If Coffee-mate chooses to use mass-marketing, which means it will be ignoring the entire market segments’ characteristics and choose to target the whole market with only one product type (Hartline F, 2011). If so, Coffee-mate will lose the market share generated by their extended product, Coffee-mate Lite (Article, 2014). It is most likely to be impossible for Coffee-mate to develop a product to fit into all the segments because each segments has their own unique characteristics. Also, Coffee-mate might be facing more competitive peers with a more product-focused and tailored marketing strategy (Micro-marketing). Micro-marketing only aims at one segment where the company will try to customize its product to fit the customer perfectly, which can be considered as a thread for Coffee-mate if it is implementing the mass-marketing strategy which aims the market segments broadly. Consequently, Coffee-mate will lose its competitiveness; relatively lose its market dominance. 2.2 Concentrated Marketing (Targeting multiple segments) Differentiated marketing allows Coffee-mate to target few large and potential sub segments with one or more than one product (Hartline F, 2011). Coffee-mate should choose to target multiple segments by implementing differentiated marketing strategy, in order to increase their profitability and its possible for them to gain more market dominance it’s achieved in previous times (55%). In details, Coffee-mate and Coffee-mate Lite should have targeted different segments according to to customers age, income level, social status etc. It was given that the coffee-mate and coffee-mate lite act as a complement goods to coffee, they both are undergoing a change in parallel. Through observation wise, National Food Survey (N/A) suggested that households will keen to spend more on coffee if they are earning high income and old pensioners spent most among the customers (Exhibit 10.3). Additionally, childless households are the most intense coffee drinkers (Exhibit 10.4). Therefore, Coffee- mate should target the high income, old pensioners and childless segment. In order to perform a more precise and efficient market targeting, Coffee-mate should target its Coffee-mate and Coffee-mate Lite into separate market segment. The National Food Survey (N/A) stated that there is a slightly skew of heavy Coffee-mate buyers towards the characteristics of: lower social class, aged 45+ and 2-3 person households with children. Whereas, the Coffee-mate Lite users have a slight bias towards 45-64 year-olds, full-time working housewives and households without children. Health concern like fat intake has been raising the awareness of customers. Consequently, some customers might be reluctant to add creamer to coffee. Therefore, Coffee-mate Lite can be segmented for customers who are most likely yo be concerned with their health levels. From all information and observations, it is concluded that Coffee-mate should aim at multiple segment. 3.0 Evaluation of TGI’s user survey TGI’s User Survey covered instant/ground coffee and powdered milk/coffee creamer, market yielded five potential consumer groups for Coffee-mate. As aforementioned, Coffee-mate should choose to aim to serve multiple segments. Hence, this part of the report will aim to evaluate the attractiveness of these 5 potential segments that TGI surveyed. It is also aim to recommend the best segment for Coffee-mate to target. Total Sample Proportion of TGI’s User Survey 3.1 Segment 1 – Experimentalists The experimentalists can be considered as younger group which are keen to pay for luxurious products. In fact, Coffee-mate positions itself as ‘Indulgence’. Therefore, the strong branding of Coffee-mate through Nestle could help it to gain brand loyalty, by changing the buying behaviour of the experimentalists towards Coffee-mate. Additionally, users of creamer like the experimentalists are likely to replace their consumption from cream to Coffee-mate because they are considered as substitute goods. 3.2 Segment 2 Cost Constrained, Older, Conservative People in the cost constrained, older and conservative group are more sensitive to the variation of the price. When come to purchasing, the demand would be more price elastic, they would ignore the brand and price will be their first concern. In result, they would buy cheaper competitor brands. Furthermore, they are not really a user of Coffee-mate. Consequently, for Coffee-mate, this segment is not worth targeting due to a low brand loyalty and high possibility of substitution effect. 3.3 Segment 3 – Affluent, Young Foodies The affluent, young foodies are the people who prefer healthier diet; they are willing and affordable to pay more for that. These people claimed to use Coffee-mate often and also cream consumers. Consequently, the Sarah and Anna group would be the potential customer based for Coffee-mate. In addition, Coffee-mate Lite would be the best product to sell them since it is healthier and lower fat. 3.4 Segment 4 – Cost Constrained, Young Families ‘Dawn and Lisa’ group is severely constrained by their low income. They are not health conscious, indeed they have a mind-set of frozen food is as nutritious as fresh foods. Hence, they tend to buy own-label goods cause of the cheaper price they offer. Cost Constrained, young families never use cream. Thus, Coffee-mate should not set them as a targeted segment because they are improbable to use its product. 3.5 Segment 5 – Affluent The ‘Dorothy and Amy’ group of consumer has been considered as the people that are most likely to buy Coffee-mate’s product. However, advertising of Coffee-mate could be hard to reach them as they have low media awareness and they found ads are not entertaining. If Coffee-mate wants to aim this segment, Coffee-mate Lite would be the best product to serve them. Yet, they are fairly traditional, might tend to use milk or real cream as a complement to their coffee. 4.0 Recommendations Based on the TGI’s User Survey, the ‘Affluent, young foodies’ and ‘Experimentalists’ are the most potential group for Coffee-mate to target and they all fit into Coffee-mate’s strengths. The reasons behind the targeted segment are because they have interesting characteristics: Affluent, young foodies fit into Coffee-mate strengths: Middle Social Class Light Media awareness High Grocery expenditure High Income level (Afford to pay) According to the study, ‘Affluent, young foodies’ shared a sample proportion of 24.4% throughout the survey. They could be the potential customers for Coffee-mate because they are heavy users of instant coffee and cream. Coffee-mate has to use some traditional advertising to reach these customers because they are light users of media, in this sense, Coffee-mate could save some advertising cost in this segment. Affluent, young foodies tend to try new products, this push Coffee-mate a better position. However, the only drawback is they are very health conscious. Chealth (2014) stated that calling a ‘non-dairy’ creamer is not always true and non-dairy creamers makers tend to add extra ingredients to mimic the qualities of milk which will boost consumers’ calorie count. Marketing means persuading, Coffee-mate needs advertise their product in a healthier aspect to give Coffee-mate a healthier image. After all, the ‘Sarah and Anna – Affluent, y oung foodies’ still the most potential and lucrative segment to target by considering all the characteristics. Experimentalist fit into Coffee-mate strengths: High Media Awareness Middle income Heavy User of Coffee Experimentalist shared a 15.4% of sample proportion of the survey. They are considered as the same age group as the ‘Affluent, young foodies’, but they have some unique characteristics of: Materialistic, Fashionable and stylish. Experimentalist has high media awareness; therefore Coffee-mate could advertise their product by using celebrity. In result, it could be more reachable to this segment of customers because they will just buy it because the popular celebrity does. Advertising could take place by using multimedia advertising like Twitter, Facebook, Youtube ads and so on. 5.0 Summary This report was formed to evaluate the market segmentation of Coffee-mate with a further analysis and evaluation of the TGI’s User Survey for Coffee-mate. The report draws attention to the consumer behaviour from different groups, and how Coffee-mate should target it and which marketing strategies should Coffee-mate implemented. Furthermore, an evaluation of the TGI’s User Survey was taken into consideration to understand each and every different group of consumers’ behaviour. Last but not least, recommendations of the best segment to target were given to Coffee-mate: This will conclude that Coffee-mate should aim for the Experimentalist and Affluent, young foodies. 6.0 References BritishCoffeeAssociation (2014). British Coffee Association – Coffee Facts. [online] Available at: http://www.britishcoffeeassociation.org/about_coffee/coffee_facts/ [Accessed 15 November 2014]. CHealth (2014) CHealth: 7 Things You Need To Know About Non-dairy Coffee Creamer. [Online] Available at: http://chealth.canoe.ca/channel_section_details.asp?text_id=5709channel_id=44relation_id=48473 [Last Accessed 14 November 2014]. Coffee-mate. (2014). Products – All Flavours/Coffee-mate. [Online] Available at: https://www.coffee-mate.com/Products/Default.aspx#f1d167d0-4141-4bf8-9ee5-b09a8b15e76e [Last Accessed 10 November 2014] Hartline, F. (2011) Marketing Management Strategies. 5th ed. South –Western, Cengage Learning. Moodle. (2014). Coffee-Mate case study. [Online] Available at: https://moodle.kent.ac.uk/2014/pluginfile.php/196771/mod_resource/content/1/coffee_mate_case_study.pdf [Last accessed 14 November 2014].

GATHERING OF OLD MEN :: essays research papers

A Gathering of Old Men by Earnest J. Gaines is a great novel about race relations in the south. The novel begins with a child narrator who relates the report that there has been a shooting on a Louisiana plantation, and a white, Cajun farmer Beau Boutan, is dead. He has been killed in the yard of an old black worker, Mathu. Because of the traditional conflict between Cajuns and blacks in South Louisiana, the tension in the situation and the fear of the black people is immediately felt in the novel. I would definitely recommend this book to someone else. Gaines uses the fifteen narrators to deal with the changing relationship between the Cajuns and the blacks in Louisiana. As each narrator picks up the story, we see the tension between the past and the present, the conflict between the whites and the blacks. This allows Gaines to set up the unfolding of the depths of character and the courage of the men.   Ã‚  Ã‚  Ã‚  Ã‚  Mapes, the white sheriff who traditionally dealt with the black people by the use of intimidation and force, finds himself in a frustrating situation of having to deal with a group of black men, each carrying a shotgun and claiming that he shot Beau Boutan. In addition, Candy Marshall, the young white woman whose family owns the plantation, claims that she did it. As each person tells the story, he takes the blame and, with it the glory.   Ã‚  Ã‚  Ã‚  Ã‚  Gaines technique allows the characters to reveal themselves and their relations with others. We hear the story through the voices of the old black men, a black woman, a child, and the white narrators. We not only see the conflicts of the blacks, but also the conflicts of the Cajuns as well.   Ã‚  Ã‚  Ã‚  Ã‚  It is very interesting the Gaines didn’t give the three main characters a voice. The reason that I think that he did it this way is because Mathu knows what really happened. He is the only one who knows who killed Beau Boutan.